Hi {ATTENDEE},

This is a reminder about your upcoming event.

Dawnna here.

Your strategy session is confirmed.

Here's the link: {MEETING_URL}

Before we meet I want to tell you a story.

I was 26 years old when I started my tech company.

I had a mentor — old, gruff, perpetual cigar hanging out of one side of his mouth and f-bombs consistently dropping out of the other. He never minced his words.

One day I blew off a meeting with what I called "some random sales guy."

My mentor found out. He was livid.

He told me that how I treated that vendor said more about me and my future success than it did about the vendor's lost sale.

Then he told me I would never be successful unless I changed five things immediately.

1 - Never take a sales call unless you plan to buy.

When you walk in with no intention of buying, you are stealing that person's livelihood.

Their time. Their ability to feed their family.

You don't have to buy — but never go in knowing you won't.

Walk in knowing you will and make it their sale to lose.

2 - Make gut decisions.

Everything around you will move to support them.

Don't sleep on it.

People who overthink ask stupid questions and create unreasonable obstacles.

3 - Time is the most expensive thing you can waste.

By not showing up to that meeting I stole his time, his joy, his livelihood, and his ability to feed his family.

I was a thief.

4 - The most valuable thing you can do is invest in yourself and your business.

Which means the most valuable thing you can invest in is taking a risk on yourself.

5 - Your word is your bond. If you say it, do it.

If you don't — you're a liar.

Then he said, 'How you treat someone is how the world sees you, even when you think they are not looking.

Right now you are a thief and a liar. Is that really how you want me or the world to see you?"

I could feel the tears welling up in my eyes.

I never forgot those words.

And I built a $250M business living by them.

My clients have all — in their own way — lived by them too.

Dionnie closed $1.3M at her own 3-day event. Jeremy Scott closed $100K over lunch. David Erickson tripled his business over 3 years. It all started with a phone call.

So the only thing I ask is this.

If any of the 5 above do not apply to you — please cancel now.

Time is limited and valuable.

I will never steal your time or lie to you.

If I can work with you to make magic happen, I will offer that service.

If not, I will also let you know.

See you on {EVENT_DATE} at {EVENT_TIME}.

— Dawnna